56% of U.S. Residents go online
(*Pew Research Center)
Web Influences offline spending (*Media Metrix)
68% Researched Online/Purchased at Store
47% Researched Online/ Purchased by Phone
Online Newspaper Website Audience
(*Belden Research)
Median Age 37.7
Median Income $59,800
Gender 45% female / 55% male
Education 51% College Degree
Intent of Future Purchase for Online Newspaper
(* Belden Research)
Clothing 73%
Books 54%
Movies/Theater/Concerts 54%
Home Improvements 42%
Health /Beauty 41%
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