ROUNDY’S STORES RACK UP WINNERS WITH WINNING PLAY GAME

Nearly 60,000 Customers are Winners; Latest Big Winner Will Receive $10,000

Customers are winning as they play The Winning Play game at Pick ’n Save, Copps and Metro Market stores in Wisconsin. Since the stores launched scratch-off game on October 9, nearly 60,000 customers have won one of the more than 6-million prizes valued at more than 45-million dollars, including 52 who have won prizes valued at $100 or more.

The latest big winner shops at our Metro Market in Brookfield. The customer was verified for winning $10,000 in cash and will receive the prize at a date to be announced. This customer follows Julie S. in Brookfield, who won a $5,000 60-inch 3D high definition television.

Here is a snapshot of all the big winners:

Wisconsin (52)

34 $100 Grocery Gift Cards

9 iPad 2s valued at $500

1 Smart Phone Pkg. valued at $1,000

6 $1,000 in Cash Grocery Gift Cards

1 $5,000 60” 3D HD TV

1 $10,000 in Cash

The Winning Play game continues through February 4, 2012 or when all game tickets have been distributed. Customers earn one game ticket for each purchase made at Copps, Pick ’n Save or Metro market. There are still thousands of prizes to win, including 30 more $10,000 checks, several televisions, vacations, gift cards and five $250,000 Dream Homes.

About Roundy’s Supermarkets, Inc. Roundy’s Supermarkets, Inc. is a leading grocer in the Midwest with nearly $4 billion in sales and roughly 18,000 employees. Founded in Milwaukee in 1872, it operates 158 retail grocery stores and 95 pharmacies under the Pick ’n Save, Copps, Rainbow, Metro Market and Mariano’s Fresh Market banners in Wisconsin, Minnesota and Illinois. For more information about Roundy’s and its banners, visit any of the following websites: www.picknsave.com, www.copps.com, www.rainbowfoods.com, www.metromarket.net or www.marianosfreshmarket.com.

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