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Issue

3-7-07

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Special Milwaukee Community Journal Focus

Small Business

MCJ Entrepreneur Spotlight: Lisa Williams of Williams & Associates after years of realty experience, local realtor launches, maintains successful business

 

Lisa Williams

 

At any early age, Lisa Williams thought of becoming a teacher.

 

This was brought on by a wonderful, yet strict grade school teacher, Ms. Wilma Ealy of Auer Avenue School. It was within that short period of time that she taught her so much more than the ABC’s. As Williams got older and married with children, Ms. Ealy was still teaching and giving her sound advice.

Williams got involved in real estate by purchasing investment properties. In 1981, she joined the team of Century 21 AAA Realty. Ms. Williams’s career also includes working with Re/Max Realty World Dinges & Associates Realty.

 

Williams had worked many years in the community to promote homeownership through educational seminars. She was asked to work for a nonprofit organization to assist individuals and families and help them prepare themselves to become homeowners. Ms. Williams was very skeptical of making that sort of move, but yet again, a friend who is in the lending business explained how--through this position--she would be helping more families, teaching them the importance of savings, credit and homeownership. With that in mind, in 1991 Williams joined the staff of Westside Conservation Corporation Westside Home Buyers Clinic, where she became a Certified Counselor. Within two years, Williams was promoted to the Program Director.

 

During that time, she also encountered some barriers dealing with the clients and working with the lending institutions.

 

Williams said: “We would get the families ready, but some loans were still being denied.”

 

Through these efforts, Williams was known as a person who was dedicated to helping families become homeowners. In fact, she had been very instrumental in working with various lenders from Wisconsin Housing Economic Development Authority (WHEDA), the City of Milwaukee, Community Reinvestment Act (CRA) in developing loan products to assist families in obtaining mortgage loans.

 

This venture led her to become Community Relations Director of The Equitable Bank. There Williams focused on her continued efforts to promote fair housing opportunities in the community. She actively participated in seminars and worked on developing mortgage loan products as well as topics on real estate issues and homeownership education.

 

Williams has been recognized for her work into he community and earned an outstanding CRA rating, served as a committee member of New Opportunities for Homeownership in Milwaukee (NOHIM), Future Milwaukee, The Leaders Forum, Milwaukee Urban League Guild, Juneteenth Day Celebration, Lender’s Advisory Committee, ESI, Lindsay Heights, WHEDA and other local city, state and government agencies.

 

In 2003, Williams opened her real estate office. Over the years, Williams has shown a commitment and willingness to work with people in this ever-changing world of real estate and to make a positive change and difference in the community we live in.

Financial Planning: What I wish I would have known...

 

Local entrepreneurs sound off

 

When it comes to small business, finances are a necessity, as every aspect of the business--from employee retention to advertisement--is controlled by the dollar.

 

It’s easy to say: appropriate financial planning is a critical component to the success of any business.

 

Never the less, many small business owners start their businesses unaware of the financial planning that is needed when embarking on a business venture.

 

Four local entrepreneurs offer insight on things they wish that had known prior to starting their business:

 

“That it requires so much capital to run your own business. It’s important to find quality employees that can be trusted and allowed to free your time up.”

 

--Reginald Madlock, owner--Fast Copy

 

“How important it is to have an effective marketing plan, and understand the costs associated with reaching your target market. You must make sure that you have a good mentor in the field of your interest.”

 

--Travis Bates, Landmark Development Realty Group

 

“The amount of advertisement that it takes to attract the target audience that I’m trying to service. The main thing I wish I had figured out is the time and effort that goes into running a new business.”

 

--Brenda Black, Black Income Tax Service

 

“I wish I had of known about the amount of time and effort that it takes to run your own business. Also, how difficult it is to retain attractive, quality employees who are as conscientious as myself.”

 

--Jerry Lemke, owner, A Better Tax Service, LLC

Looking to start your business? WWBIC can help

 

Wisconsin Women’s Business Initiative Corporation lends money to small businesses, as well as offers educational programs to guide entrepreneurs in their search for financing.

 

Loans: You may consider applying directly to WWBIC for a loan. WWBIC offers small business loans with a maximum loan amount of $35,000. A major focus of our loan process is on pre-loan business assistance. Through our assessment process and continuing work with each client, we help the business owner enhance his/her skills and strengthen his/her business strategies.

 

Education: Finding an appropriate way to fund your business can feel like navigating through a storm. WWBIC offers several ways to discover lending options for existing and start-up businesses. To meet representatives from a number of lending institutions, you might consider attending a Business Financing Seminar. Those who are ready to begin the loan application process can choose to meet with a WWBIC loan officer through one of our “Can We Talk?” sessions. Call 263-5450.

My Home, Your Home, Inc. names new executive director

 

Irma Walker (left) founded My Home, Your Home, Inc., which is now headed by one of her children, Constance Palmer-Jones.

The board of directors of My Home, Your Home, Inc., a nonprofit Milwaukee social service agency, has appointed Constance Palmer-Jones as executive director.

 

The appointment continues a family tradition of service to foster children and other at-risk people in the community.

 

Palmer-Jones is one of six children in the family of Irma and Aubrey Walker, who founded My Home, Your Home in 1989 as a way of improving the foster care system. The Walkers had experienced the system first-hand when they opened their home to children needing immediate refuge.

 

Today, My Home, Your Home offers a wide array of services to children, adults and families. It has more than 80 employees and has an annual budget of more than $4 million. The organization is headquartered at 6200 West Center Street and has an auxiliary office at 1862 West Fond du Lac Avenue.

 

“When my parents became foster parents, I got used to having other children in our home,” Palmer-Jones recalls. “We would take in children at any hour—they’d come at midnight, they’d come early in the morning. My siblings and I would go to school, and when we returned at night, there were new children in the house. We would go to bed with children in the house, and by morning, they would be gone.”

 

“Our family is a very close-knit family, very loving, very giving, so we were comfortable with other kids coming in, knowing we were helping them in some way,” she says.

 

She recalls being moved by the plights of these children, remembering one who “would hurt himself purposely,” and a child “who had lots of bruises and was just so fragile.”

 

“I wondered, ‘How could somebody do that?’ especially growing up in the family that I grew up in.”

 

Most of the foster children did not stay with the Walkers very long, but Palmer-Jones says several stayed for longer periods and are still considered part of the Walker family.

 

As executive director of My Home Your Home, Palmer-Jones succeeds Undraye Howard, who held the position for about two years. He resigned recently to take a position with the Milwaukee-based Alliance for Children and Families.

 

Palmer-Jones says that during the time her parents were building My Home Your Home as an organization, she wanted to be involved, but she did not contemplate leading it someday.

 

“I wanted to be part of it, but I never thought that I would eventually be the one running the agency,” she says. “But I am excited about it.”

 

Palmer-Jones’ parents remain active with My Home Your Home. Her mother continues to hold the title of founder/president.

 

Palmer-Jones says she does not see herself so much as the boss, but rather as the leader of the agency’s team, which solves problems as a group.

 

“Granted, I am the executive director, but it’s the teamwork that is going to take the agency to the next level,” she says.

 

Palmer-Jones says she has taken special pleasure in having seen employees grow professionally over the years, and in helping employees cope with the danger of burnout that comes with working in social services.

 

She says her toughest challenge currently is “to learn to be more hands-off, to back off a little on the day-to-day operations so I can take our message out to the community more.”

 

Palmer-Jones previously was My Home Your Home’s associate director and human resource manager, and earlier was the agency’s program/activity director. She has also served on the organization’s board.

 

She has also held positions as program director at the Lapham Park COA in Milwaukee, the Children and Family Resource Center in Racine, and the Institute for Child and Family Development in Milwaukee.

 

Palmer-Jones, who has two sons and has been a foster parent, holds a degree from the Milwaukee campus of Springfield College in human services, with a concentration in criminal justice, and has been accepted into a master’s degree program in management.

 

She has also received specialized training in community leadership, prenatal care, early childhood development, the care of mental-health clients and the care of children with special health needs.

 

Palmer-Jones is on the board of directors of Capitol West Academy, a Milwaukee charter school.

 

She also has been active with the Milwaukee YWCA, including its Little Sisters mentoring program; been a member of the board of 9-to-5; and founded Hands of Direction, an organization of volunteer women supporting the community and each other.

 

The agency she now heads, My Home Your Home, began offering programs in 1993 and now provides a wide variety of services to hundreds of at-risk children, youth and adults.

 

Its facilities include Amad’s Place, a stabilization center on West Keefe Avenue for boys between the ages of 12 and 17, and Lissy’s Place, a transitional housing program on West Center Street for women between the ages of 18 and 29.

 

Other programs and their current caseloads include:

 

• Treatment Foster Care, providing 50 homes for foster children with special needs;

 

• Wraparound Care, a court-ordered program serving 67 at-risk families;

 

• Family Supportive Services, providing in-home services to 65 families, including supervised visitations, mentoring, parent assistance, basic home management, life-skills training and housing assistance;

 

• Outpatient Clinic for 30 persons with mental health or addiction problems;

 

• Access to Recovery, assisting 300 people who have a history of abusing alcohol and other drugs; and

 

• Training and Education, a support program for staff, families, children and other organizations.

 

Funding for My Home Your Home comes from government agencies, foundations and community donors.


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